The 
Daguerreian Society


I didn't have anything dated for today (November 30,) but I did have this
text that had been sitting around on my hard drive; I thought it might be
of interest.
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The following promotional text appeared in the "Massachusetts Register 
for the Year 1853, containing a Business Directory of the State, with a 
Variety of Useful Information." Serial Number, LXXXVII. By George Adams 
(Boston: Office, No. 91 Washington Street, page 326-7)
- - - - - - - - - - - - - - - - - - - 

                  ARTISTS' DAGUERREOTYPE ROOMS,

                  NO. 5 1/2 TREMONT ROW, BOSTON.

                        ~~~~~~~~~~~~~~~~~
                S O U T H W O R T H   &   H A W E S.
                        ~~~~~~~~~~~~~~~~~

   This establishment offers to the admirers of perfect Daguerreotypes 
the highest inducements for patronage. From the earliest introduction of 
the Photographic Art to America, the exertions of the partners of this 
firm have been unequalled to perfect it in its application to every 
agreeable or useful purpose. We were the first in New England to apply 
it to likenesses from life; now more than twelve years since. One of the 
partners is a practical Artist, and as we never employ Operators, 
customers receive our personal attention. By constant industry and 
perseverance, we have so far distanced competition, that our services 
have commanded as much higher prices, as our ingenuity and taste have 
furnished better pictures. Since the use of Chlorine, and Bromine 
combined with Iodine, by Dr. Goddard, of Philadelphia, there has not 
been a process or an idea made known in this country or Europe, which 
would improve our productions. We have been the originators of every 
variety of style which is exhibited in our rooms, and practised the 
same, in many instances, for years before any one else. We are able to 
show work made six years since, which cannot be procured elsewhere at 
all, whatever may be the price offered for it.

   Our plates are the largest, most highly polished, and have a more 
perfect surface; our pictures have a surpassing delicacy in their 
finish; there is no sameness in our positions and use of the light, it 
being adapted to the design of showing every face in its best view. As 
far as possible we imitate nature in her most beautiful forms, by a 
mellow blending of lights and shades, an artistic effect of drapery and 
figure, a pleasing air, forcible expression, and startling animation; 
representing thought, action, and feeling or soul.

                  ~~~~~~~~~~~~~~~~~~~~~~~~~
   PAINTING OR COLORING DAGUERREOTYPES.--All persons, without exception, 
pronounce our Coloring unequalled. Artists themselves say it is as true 
to nature as it can possibly be.

   THE NATURAL COLORS.--We have many pictures which, in certain lights, 
reflect the colors of the prism partially blended, and many of different 
tints; but we assure our friends that the colors of nature were never, 
in a single instance transferred by Daguerreotype, and that the 
pretended discoveries of taking the colors are an imposition upon the 
public. a trick unworthy of any one claiming the appellation of artist.

   TO OUR FRIENDS AND PATRONS.--We are proud to acknowledge the 
compliments and patronage of the best artists, amateurs, and judges of 
Art in Boston and vicinity. We thank them for their many encouraging and 
useful suggestions. Our past conduct and experience we offer to them, to 
the public, and to all, as a pledge that we will excel. Our customers 
shall have the best of work. We will deserve and claim by right the name 
of our establishment, "The Artists' Daguerreotype Rooms." As no cheap 
work is done, we shall spend no time in bantering about prices, and wish 
to have all understand that ours is a one-price concern. Whenever our 
friends introduce individuals on whom the public have a claim, on 
account of station or talent, and wish for their likenesses for the 
public, we will do our duty and bear our share in the expense.
   We again respectfully invite all to examine our work at our 
exhibition room.

                ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

                        THE STEREOSCOPE.

   This is a name very properly affixed to a new invention or discovery 
by which pictures, upon plain surfaces, have all the appearance of 
solidity and weight, and the perspective of the objects themselves. The 
word is a compound term from the Greek, which literally means "to see 
solids," and thus becomes suggestive of its peculiar property and 
design. Let the word Stereoscope be considered as legitimately and 
inseparably adopted into the English language.

   By this simple apparatus, two shadows become, to appearance, so real 
and so beautiful as to startle with surprise, and charm the beholder 
beyond all previous conception. A description of the Stereoscope has 
been repeatedly given in the public prints, still few know what it is. 
An opportunity is now offered to inspect and examine, and thoroughly 
understand its optical principles, a far more satisfactory and perfect 
manner than from description alone.

   About eight months since, Messrs. Southworth & Hawes, in their first 
application of Professor Wheaton's Stereoscope to Daguerreotypes, were 
sensible of imperfections which it was necessary to remedy before its 
application to the fine arts could please the artistic eye, though its 
effects might truly excite surprise and wonder. These imperfections had 
been observed by Sir David Brewster and others, and attributed to a 
wrong cause. Nor is it strange that in a discovery so recent, a few (for 
it was not known to many) should have overlooked an important principle, 
or mistaken the path for a time, whilst seeking for truth. Messrs. 
Southworth & Hawes were so fortunate as to arrive in their experiments 
to a result which developed the use of all the difficulty, and pointed 
at once to a perfect and philosophical remedy, and enabled them to 
produce the first perfect Stereoscopic pictures ever made. But there was 
still a difficulty. The pictures shown were very diminutive in size, and 
there was great inconvenience in varying or changing the views.

   Messrs. Southworth & Hawes undertook, in earnest, to invent an 
apparatus which should be susceptible of an indefinite increase in the 
size of the pictures, and in the number to be contained in the 
instrument; and vary or change the views readily at the option of the 
beholder. After six months' constant labor, without allowing themselves 
a day's recreation, they most successfully accomplished their purpose. 
The work is complete, and far more perfect than their most sanguine 
hopes anticipated.

   They have affixed the name of "The Parlor or Gallery Stereoscope" to 
their new apparatus. It may be made as ornamental as a piano-forte, 
(perhaps more so,) and in its general form somewhat resembles it. It may 
contain may number of different Daguerreotypes perfectly arranged----
requiring only the turning of a wheel to change places, which can easily 
be done by a child. The whole thing is compact and elegant, being a 
complete Picture Gallery in itself. The light of any window is 
sufficient, and a good lamp or gas light serves equally well. Its 
simplicity renders it not likely to get out of repair. This apparatus is 
surely destined to become the ornament of the Parlor, of the Picture 
Gallery, and Exhibition Room. The public can at once appreciate, on 
examination, both its use and its value. It is applicable to everything 
that can be daguerreotyped. The Single Likeness--the Family Group--the 
Daguerreotype of the Street--or Landscape--or Dwelling--Interior Views--
Copies of Statuary--Models--Machinery--Shipping,--indeed, almost 
everything that can be thought of for a picture.

   The Parlor and Gallery Stereoscope (the only one yet made) is now on 
exhibition at the "ARTISTS' DAGUERREOTYPE Rooms," 5 1/2 Tremont Row, 
opposite Brattle street. A spacious Room has been purposely fitted up, 
making in addition to the usual exhibition, the largest and finest 
display of Daguerreotypes ever shown. Visitors will be sure of a rich 
treat.

   A large list of names, interesting to the public, might be mentioned, 
whose likenesses are on exhibition; but as it is not so much our design 
to exhibit faces as specimens of all the various pictures of which the 
art is capable, we think it unnecessary to advertise every "official" or 
distinguished character who visits us,

   Messrs. Southworth & Hawes would gratefully acknowledge the many 
favors of their friends and of the artists and lovers of art in Boston 
and vicinity. It is with great satisfaction and perfect confidence, that 
we are again able to invite them to an examination of the last most 
wonderful and most beautiful improvement in Daguerreotypes; the 
transformation of shadows into substance--the change of pictures upon a 
plain surface into statuary and solidity.

   The Proprietors of these Rooms also take great pleasure in offering, 
for exhibition, an apparatus so elegant in its form and proportions, so 
compact and durable in its machinery, and so appropriate for the Family 
Parlor or Picture Gallery. It is new in every respect--newly invented 
machinery by ourselves--our own design in form, and our own new 
application to an entirely new discovery, and we know that it will give 
to all lovers of mechanical ingenuity--to all lovers of beauty and art--
new and exquisite pleasure to examine it. Measures have been taken to 
secure a patent.
                                           SOUTHWORTH & HAWES,
                       ARTISTS' DAGUERREOTYPE ROOMS, 5 1/2 TREMONT ROW,
                                               OPPOSITE BRATTLE STREET.

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Posted for your enjoyment.      Gary W. Ewer       
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11-30-96


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